Canto-pop Twins on mission to bring China to Queensland
Canto-pop duo Twins have been named the new faces for tourism in Australia's Sunshine State.
Queensland officials hope Charlene Choi Cheuk-yin and Gillian Chung Yan-tung will entice some of the millions of their fans across Asia to visit Down Under.
They are hoping to have pulled off another PR coup following the success of its famous global search to find a candidate for 'the best job in the world' - earning a top salary for lazing around a beautiful tropical island for six months.
Twins have already filmed three music videos and made a photo album in Queensland's top tourist spots, including the Great Barrier Reef.
A spokesman for Tourism Queensland's Hong Kong office said the Twins were chosen because of their huge popularity across Asia. 'It's a good way to catch people's attention by using their popularity and pleasant images,' she said.
A spokesman for Emperor Entertainment Group, which manages Twins, said: 'We're happy to have received the invitation. I hope it helps both parties.'
The Twins' Australian videos and album will be released in Hong Kong, Taiwan and the mainland next week to coincide with the tenth anniversary of the pop group.
It is another sign that Chung, 30, is finally shaking off the scandal that erupted in 2008 when explicit photos of her were posted on the internet, along with other girlfriends of singer and actor Edison Chen Koon-hei.
Her 'good-girl image' was shattered. She was dropped from the Beijing Olympics opening ceremony and movies including Chen Kaige's Mei Lanfang - also called Forever Enthralled - and Oliver Stone's W.
She withdrew from public life for about a year before returning to the limelight two years ago, and was soon back winning seven-figure advertising contracts and acting roles.
This latest promotion comes after Australian businessman James Packer criticised a decision by officials to promote the country using American television host Oprah Winfrey, saying she failed to appeal to the fastest growing tourism market - affluent Chinese.
He urged officials to find Asian celebrities more familiar to mainland consumers instead. It appears that Queensland has heeded his call.
The mainland is Queensland's fourth largest and fastest growing international market.
It welcomed some 188,000 visitors from the mainland last year. That was a 23 per cent increase on the previous year, according to government figures.