SoHo is a fashionable nightlife and entertainment district. The contrast between the past and present enriches the area, with aged commercial-residential blocks and modern apartments intermingled in the streetscape.
Clara Chu, director of residential leasing at Colliers International, says: 'Expatriates, especially singles and couples, love SoHo very much. They don't mind moving into old buildings so long as the interior is well-maintained and tastefully decorated. Convenience is the key. SoHo is a favourite place for professionals and expatriates to really enjoy vibrant city life.'
CentreStage, developed by Henderson Land in Hollywood Road, is one of the few new projects. CentrePoint in Staunton Street, also built by Henderson Land, offers 136 units.
Thomas Lam Tat-man, general manager of sales at Henderson Land, says more than 70 per cent of residents at CentreStage are expatriates.
SOHO 38, developed by Kerry Properties in Shelley Street, offers 75 units, a clubhouse, function rooms, sky garden and barbecue facilities.
Aldous Lai, assistant associate director of Midland Realty, says luxurious homes, such as at SOHO 38, can command monthly rents of up to HK$70 per square foot. Selling prices can vary from HK$12,000 to HK$20,000 per square foot.
He says: 'The ground and lower floors of buildings in SoHo are often beautifully renovated to house upmarket shops and restaurants. Many owners are willing to give their properties an overall facelift. This should help step up the glamour of SoHo.'