Chance to tower above the rest

PUBLISHED : Friday, 03 June, 2011, 12:00am
UPDATED : Friday, 03 June, 2011, 12:00am

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Located near the heart of London's financial district, The Heron is expected to appeal to international investors searching for upmarket residential property in the British capital.

At 112 metres, the 36-storey tower, with its distinctive mosaic pattern facade, will offer 285 prized properties comprising suites, apartments with one, two and three bedrooms, premier apartments, and penthouses. Construction is well-advanced. The central core of the building is now up to the 30th floor and everything is on course for scheduled completion in spring 2013.

'We anticipate a strong level of interest,' says Peter Murray, partner of King Sturge, the company marketing the property in Hong Kong. 'The Heron has already won an enviable reputation as one of London's most sought-after developments in view of its exceptional location and attention to detail.'

Allowing for different configurations, each apartment has been designed to offer generous floor space and an open, light-filled living environment. This is amplified by floor-to-ceiling double-glazed windows and interior layouts that combine flexibility with the ultimate in style and comfort.

For instance, suites come with a choice of island or galley layouts, while every apartment makes ingenious use of the best principles of design and the highest-quality materials, fittings and appliances to create a real sense of luxury.

'Purchasers can select their choice of light or dark colour schemes for kitchens, marble for the bathrooms and floor finishes for the living room and bedroom areas,' Murray says.

The Heron's design and range of amenities take into account the needs and desires associated with contemporary city life, giving residents the convenience, facilities and support services to live almost effortlessly.

Kitchens will come with a full complement of integrated, branded appliances including a fridge-freezer, dishwasher, induction hob, wine cooler and washer-dryer. Principal rooms will be wired for surround sound with flush ceiling speakers, iPod docking system and low-level speaker sockets, allowing for a home cinema experience. Touch-screen controls will be installed where necessary as part of the home automation system. Numerous data sockets will enable multiroom broadband connection.

In the bathrooms, key features will include rainwater showerheads, underfloor heating and a natural stone finish for the floor and bath surround. Bedrooms will be equipped with built-in wardrobes and custom-fitted cabinets to maximise storage space and all-round convenience.

Murray says the commitment to state-of-the-art facilities and 5-star services goes well beyond guaranteeing the highest standards and specifications for whatever is inside each apartment.

A private members' club will offer cafe dining, a screening room, meeting rooms and a fully equipped gymnasium with a personal trainer. There is also a landscaped roof garden.

For 24-hour security, there is a video-entry system and CCTV monitoring of public areas, plus concierge, handyman and valet car parking services.

'Typically, mortgages of up to 70 per cent are available at a rate of 3 per cent to 3.5 per cent for sterling loans,' says Murray, who stresses the positive outlook for rental income.

'Purchasers can borrow in sterling or take out multicurrency loans on an interest-only or capital and interest basis. King Sturge is able to assist with clients' mortgage needs, and we work closely with the principal UK mortgage lenders in Hong Kong, such as RBS, the Bank of East Asia and the Bank of China.'