Dentist brothers try to raise the bar when it comes to healthy snacks

PUBLISHED : Thursday, 16 June, 2011, 12:00am
UPDATED : Thursday, 16 June, 2011, 12:00am


How could Taoism inspire two dentists? For brothers Stephen and James Costello, founders of Stephen James Luxury Organics, it's simple: 'the world's best' energy bars.

The duo came to Hong Kong more then 25 years ago to practise dentistry, and have had many patients asking them for advice on finding healthy snacks. But they'd found none that met their standards. So the brothers set out to make their own organic energy bars from high-quality pre-sprouted seeds and nuts sourced from around the world, dried at a low heat to preserve their enzyme content and aid digestion. It's a process they learned from traditional Chinese medicine and Taoism.

The brothers held two 'Organic Happy Hour' tasting sessions at Kee Club on Tuesday to promote the kosher, vegan, organic energy bars, in a variety of flavours ranging from the lightly sweet Beauty Bar to the chocolatey Choco Bar and the savoury Pizza Bar. Stephen stressed that there was no soya in their products, because 'soy is not a health food by any stretch of the imagination'. He admitted that he did eat tofu, however.

The bars are available at Great and ThreeSixty.

So just how popular do the brothers expect the bars to be? 'Mark my words, in 10 years everybody will be using them,' Stephen said.