TOWERING ambitions

PUBLISHED : Thursday, 23 June, 2011, 12:00am
UPDATED : Thursday, 23 June, 2011, 12:00am


Serviced residences in Kuala Lumpur are morphing into multidimensional super-complexes, as industry players scramble to meet the evolving demands of business travellers.

New developments in the Klang Valley are incorporating shopping centres, hotels and other mini-city elements to provide customers with a complete package inside a compact area.

Property agent Jan Wong says developers in Malaysia are inspired by Dubai's monument to self-contained city living, the Burj, which is the world's tallest building and a city in itself.

'This is the trend,' Wong says. 'Business travellers like to have the convenience of everything being near, such as shopping, train stations and entertainment.'

Massive new developments, such as The Tropics in Petaling Jaya, The Gardens in Mid Valley and Berjaya Times Square in the heart of the city, have embraced this holistic approach.

Park Residences, One Residency, Marc Serviced Residences, Bintang Fairlane, myHabitat and Anggun JSI are among the serviced residences that have blended into the shopping centres and office towers.

The iconic Kuala Lumpur City Centre (KLCC) Petronas Towers provide the central edifice for a multitude of serviced apartments and hotels to feed off its tourism, shopping and business-driven attractions.

The regal, 221-room Ascott has been the trailblazer for similar establishments and is only a 10-minute walk from KLCC. The recently completed ZON, Prince Serviced Apartments, Pavilion Residences, Parkroyal, Somerset, Swiss-Garden Residences, The Nomad Sucasa All-Suite Hotel, Bistari and The Legend are other popular places within striking distance.

Accommodation for business travellers is centred around three areas - the Golden Triangle, that includes the city centre and touristy Bukit Bintang; business district Petaling Jaya; and upmarket Bangsar.

'Most serviced residences can match the facilities and comfort offered by multistar hotels,' says NK Yeoh, group general manager for The Nomad Residences in Bangsar.