'We value integrity more than talent'

PUBLISHED : Friday, 24 June, 2011, 12:00am
UPDATED : Friday, 24 June, 2011, 12:00am


ICBC (Asia) assistant general manager Ying Wei-yun says the bank relies on certain criteria when hiring new staff


ICBC (Asia) attaches great importance to an employee's character. Since banking is a service industry, we have to be true to our customers and take their interests as our top priority. That is why we value integrity more than talent. A staff member is expected to work wholeheartedly and with a positive attitude. In time, they can absorb professional knowledge.

Communication skills

Frontline sales staff need to deal with customers from all walks of life. Customers have different needs. The sales personnel at ICBC (Asia) need to have good communication skills to answer customers' enquiries clearly and precisely, while handling product promotions, transactions and even complaints properly.

Learning skills

The market is ever-changing. Workers in any industry have to keep learning and improving their professional knowledge and skills. Only by doing so can they provide better services for customers. Younger employees can learn assiduously to lay a solid foundation for their career.

Team spirit

Transactions at the bank involve many procedures, which require some division of labour and co-operation with staff from other departments. That's why team spirit is very important to getting a job done.

Flexibility and creativity

Banking employees have to be flexible and creative as financial products evolve and customer expectations rise. Staff have to provide wealth management solutions that cater to customer needs. They are also expected to have a thorough understanding of different wealth management tools and the financial market as a whole, so that they can recommend products to customers based on the level of risk they can bear.


Sales personnel have to always stay prudent at work - as a small mistake could lead to huge losses for customers or the bank. This is particularly true for frontline staff.