Looking for answers

PUBLISHED : Tuesday, 28 June, 2011, 12:00am
UPDATED : Tuesday, 28 June, 2011, 12:00am


A number of companies are working on ways to survey their employees and find out how to retain them in tough economic times. They also want to keep the survey cost-effective and innovative.

One of the companies to launch their own survey is ORC International, a global market research company.

ORC says it has launched 'engage', a novel employee survey designed for small and mid-sized organisations.

The comprehensive package provides smaller organisations with access to a wide variety of customised survey tools for leavers, joiners and employee engagement, delivering results quickly and efficiently within a week.

Rory MacNeill, managing director of ORC International's employee research division, says: 'Small and mid-sized organisations need more cost-effective means of understanding and collecting feedback from employees. We understand the importance of giving these organisations access to validated questions, global benchmarking and reporting tools, and designed engage specifically for this.'

He says the power to benchmark gives organisations a tool to help transform existing survey results into best-in-class employee programmes and they will be able to carry out professional staff surveys with a range of high-spec features, without expensive consultancy fees.

Other research organisations have also developed their own tools that help them conduct surveys more scientifically and the results are more effective.

Among new tools developed by research organisations are ones to measure engagement and disengagement of staff, gather employee opinion across a wide range of organisational issues, understanding why employees leave and ensuring a positive perception of the organisation post-departure.

ORC says that its new method, apart from measuring aspects of an employee, also identifies opportunities and potential challenges of new joiners and the processes involved.

It also identifies any weaknesses that may lead to employees leaving prematurely.

As the economic demographic has changed over the years a number of firms and jobs consultancies are working to develop new methods to help clients retain their highly experienced employees.

International firms invest thousand of dollars and man hours in developing and providing knowledge to their senior employees and they hate to lose them to rivals.