AsiaWorld-Expo ramps up concert, show dates

PUBLISHED : Wednesday, 06 July, 2011, 12:00am
UPDATED : Wednesday, 06 July, 2011, 12:00am


AsiaWorld-Expo is cashing in on a business boom, hosting more public shows and concerts this year after the exhibition of an animated scroll there last year attracted nearly a million visitors.

Concerts and public shows are due to be staged at the venue, located near the airport, on 40 days in the first three-quarters of this year, compared to about 14 for the some period last year.

'More event organisers are interested in the venue after the success of last year's Animated Version of the Riverside Scene at Qingming Festival exhibition,' chief executive Allen Ha Wing-on said.

A strong economic outlook had also lifted demand for events, he added.

Twenty-two international artists or groups are scheduled to hold concerts in the first nine months of the year, up from 10 in the same period in 2010.

James Blunt, Red Hot Chili Peppers, Suede, Paramore, Simple Plan and Linkin Park will take to the stage in the next two months.

There will also be more public events this summer, starting with the Super Inflatable Game Carnival. Running from Friday to July 17, the event features a 72-metre long inflatable bed in the shape of the Great Wall of China, allowing 90 children to play on it simultaneously.

Overlapping with the Book Fair at the Convention and Exhibition Centre, AsiaWorld-Expo will run the Better Living Expo from July 22 to 24, showcasing beauty and leisure products for adults as well as back-to-school needs for children.

It would be the first time the Trade Development Council had staged a public exhibition at the Lantau venue, Ha added.

Shuttle buses will run between the Book Fair venue and AsiaWorld-Expo during the event.

The brisk expo business comes as the latest forecast by the Hong Kong Institute of Economics and Business Strategy at the University of Hong Kong says the inflation rate is likely to be 5.2 per cent in the second quarter and 5.9 per cent in the third.

Rising prices on imported goods, local rents and salaries were behind the worsening inflation, Dr Alan Siu Kai-fat the institute's executive director, said.

While the government announced its HK$10 billion inflation-linked bonds programme yesterday, Siu said the scale was too small to help everyone combat inflation.

The March quake in Japan slowed export growth, and the institution revised its second-quarter real gross domestic product forecast from 5.9 per cent to 4.6 per cent year on year. It is expected to speed up in the third quarter to a year-on-year 5.1 per cent.


The year AsiaWorld-Expo opened

- The facility has 10 halls and 70,000 square metres of exhibition space