Creative Italians fly the flag

PUBLISHED : Monday, 18 July, 2011, 12:00am
UPDATED : Monday, 18 July, 2011, 12:00am


To celebrate the 150th anniversary of Italy's unification, 24 Italian designers - including Brioni, Roberto Cavalli and Salvatore Ferragamo - came up with their own interpretations of the country's green, white and red national flag for an exhibition.

'Italy is probably the only place in the world that will allow these interpretations on the sacred national emblem,' said Alessandra Schiavo, consul general of Italy in Hong Kong and Macau, at the exhibition's opening cocktail party on Wednesday in the Landmark atrium. 'But we see it as a union of creativity, fashion and arts. Italy is the land of creativity.'

Schiavo said a ruffled chiffon flag created by Ermanno Scervino was one of her favourites. 'I like its simplicity and elegance,' she said. 'But really, I very much enjoyed the exhibition for the diversity the designers had to provide.'

Before coming to Hong Kong, the exhibition made stops in London, Moscow, Hamburg, Bratislava and Tokyo since it debuted in Milan in 2004. The Hong Kong leg of the exhibition runs until Thursday.

Party guests savoured champagne and flag-inspired cake created by Cova Cafe & Restaurant, while being entertained by the Hong Kong Music Development Association's children's choir.