Pseudo-models may have been banned officially from signing autographs at the book fair. But on the first day, they still managed to titillate some, and offend others.
Phoebe Hui, whose book of photographs was on sale, drew a huge crowd of mostly male fans when she made an appearance.
'This album seeks to convey the feeling of sex,' she said.
The book fair allows the sale of photo books of models in swimsuits, though critics argue such publications blur the line between literature and soft pornography. The models are allowed to attend the fair but cannot sign autographs.
The signing ban was imposed last year after several pseudo-models kissed and hugged their fans as a marketing strategy. Many visitors complained, saying such behaviour reflected badly on the event.
Some of the more well-known pseudo-models, such as Chrissie Chau Sau-na, were absent yesterday. Last year, Chau and a fellow pseudo-model skirted fair rules by holding autograph sessions at a tunnel near the Golden Bauhinia Square.