Who started it? Bangkok-based designer Milin Yuvacharuskul started her namesake label in 2008, having returned home to Thailand with a resume that included a stint at Jill Stuart and degrees from Central Saint Martins College of Art and Design in London and the Fashion Institute of Technology in New York. Three years on, the boutique brand has stockists in Australia and Hong Kong while more territories are jockeying to sell its wares after the company's recent success at Singapore Fashion Week. Despite the positive reviews, this indie darling prefers to downplay her label's mass appeal, and instead concentrates on personal touches. The label is helmed by Yuvacharuskul and fellow designers Puchong Nilratana and Guarboon Chuanboon, whose proclivity for patterns have become representative of the brand's identity.
Why we love it: Bangkok's unorthodox street style has long had a dedicated following. Combine this with Milin's quiet sartorial sophistication and you get a label that has style seekers falling over themselves for a taste of it. The label's spring-summer collection borrows imagery from shutter-speed photography techniques - the result is a romantic riff of sunsets and clouds amid soft fabric twists and pleats.
What we'd pick: the Dream Mood dress (HK$3,800), in sunset orange, worn with Delusion heels (both above right; HK$2,800). The Maya jumpsuit (above far right; HK$3,200) is a versatile, skin-baring essential for sultry summer days. And we particularly love the Lucid shorts (HK$1,700) - reminiscent of a tennis skirt and culotte - paired with the Expectation top (both above centre; HK$1,900).
Where can you get it? Milin is available at The Collectives, 45 Gough Street, Central, tel: 2543 2808.