'The world often divides people into creative and not creative, she says, ''those who have ideas but don't know how to make them happen' and 'those who don't have ideas, but are good executors of other people's ideas.' The truth is,' she notes, 'there's no reason why you can't be great at both.'

While Lucchetti concedes that we tend to be more inclined towards one skill over the other, she nevertheless advocates the prospect of improving your weaker side with knowledge and self-awareness.

The crux of her optimism rests on the view that creativity and execution each involve their own unique states of mind.

To illustrate, she references the classic states of chemical matter - gas, liquid and solid, each of which she attributes to one of the three phases of her idea implementation process.

The process commences with the 'idea-generation' stage, a state that the author likens to a gaseous substance - 'fast moving, immediate, abstract and uncontainable.'

The book's dedicated chapter on the topic suggests that the actual formulation of ideas tends to happen at times of inward observation. 'Studies of inventors, artists and other creative people reveal a common trait that is widely recognised,' Lucchetti writes. 'The creative genius occurs during a moment of reflection, of inward turning, of quiet.'

According to her subsequent comments, it's precisely this state of calm that is needed to allow ideas to flow in their raw form, which, as she reiterates, are 'like gaseous matter that needs space to expand.'

Once a tentative idea arises, Lucchetti says that it quickly needs to be transformed into a lower frequency if it's to stick around.

'Ideas are like dreams,' she explains. 'If you don't write them down, you're going to forget them.'

But carrying a notepad with you at all times is only half the battle. Lucchetti also discusses how to transform your idea from a vision into an actual concept.

Like with the other two phases, she concludes the chapter with a brief series of action steps, complete with empty spaces for readers to list their personal goals and outcomes.

The three-step process ends with what she refers to as the 'materialisation' phase. Here, concepts begin to take shape as actual projects.

Much like that of a solid object, energy and frequency at this point tends to be low. Also, the actual work here tends to favour routine, and thus may seem a little dry at times.

'Materialising an idea is a lot of hard work, Lucchetti says. 'When you're writing a book, the stage where you're actually doing the writing, I assure you, is not all that fun. It's a lot of grinding work, and you have to be prepared for it. This is where a lot of people fall.'

To overcome the lull, the now full-time author suggests learning to shift into the correct gear for operating in a low-energy environment. She specifically outlines the need to switch from right-brain-thinking to left-brain-thinking.

She also suggests getting support from others where possible and moulding your environment and work habits towards routine activity - while making room for breaks, of course.

The book goes on to discuss the role of movement in creativity and also provides useful insights on how to conjure creative thoughts in the workplace.

Book Ideas in Reality - Making Your Ideas Happen Author Stefania Lucchetti Publisher Restless Travellers Publishing