Elegant store chief has perfect timing with launch of Ernst Benz timepieces

PUBLISHED : Monday, 22 August, 2011, 12:00am
UPDATED : Monday, 22 August, 2011, 12:00am


Having been involved in the watch industry his whole life, Samuel Lee, chief executive of Elegant Watch & Jewellery, considers a watch - or, as he calls it, timepiece - to be a work of art.

So when the opportunity to bring Swiss brand Ernst Benz to Hong Kong, Lee jumped at it. 'I try to bring in brands not just from the vision of a businessman, but as a watch lover and collector,' Lee said.

The brand officially launched in Elegant's Central shop on Friday afternoon. Leonid Khankin, managing and creative director of Ernst Benz, said bringing the brand to Hong Kong, the biggest market, was the next step.

'We pride ourselves in our aesthetics and design,' said Khankin. 'And we believe the large format, self-winding timepieces will be a hit here.'

Modelling the new line at the event was Jocelyn Luko, who has been working hard lately, appearing at events all around town.

Turns out, she's hustling right now to prepare for the future.

'My husband and I plan on having children in three or four years, so we're both working hard to secure work,' she said.