Mansion given new lease of life
A rare refurbishment of a classic apartment block a few steps away from one of London's landmarks, Marble Arch, is now available.
Marketed by Jones Lang LaSalle and King Sturge in Hong Kong, the nine-storey Forset Court is a 1930s mansion building in a prime central location, affording ready access to the wide-open spaces of nearby Hyde Park, and all the bustle and attractions that one of the world's great cities has to offer.
'Forset Court is architecturally important and of great historical interest, with strong echoes of London's art deco heritage,' says Alex Finch, director of Jones Lang LaSalle.
'It is an established residential building with a striking presence in a key and accessible location.
'The apartments will make attractive rental investments and are also suitable for people looking for accommodation for children who may be studying in London.'
Noting that the continuing refurbishment programme is due for completion next summer, Finch adds the work will maintain the look and feel of the original building.
This includes an imposing facade looking on to the Edgware Road, an art-deco-period entrance hall with marble flooring, higher ceilings than in most new developments, and many apartments with separate kitchens rather than open-plan layouts.
A range of studio, one-, two- and three-bedroom units are now available, each of which features top-quality interior specifications and a high level of detail and finish.
For example, kitchens are custom-designed to combine a distinctive look with contemporary style.
There are stone worktops with glass splash backs and the cabinet doors will have a gloss lacquer finish with co-ordinating handles.
'The finest traditional and modern materials are being used throughout,' Finch says.
'This will give a luxurious ambience and shows the attention to detail in the design and finish of each apartment.'
Hallways, main living rooms and bedrooms will have oak flooring and the internal doors will be in lacquered oak with designer chrome handles.
The polished plaster walls will initially be decorated in neutral tones, while painted skirting and architraves will have shadow gap detail to preserve the period look.
Other key features include fully-fitted wardrobes and cupboards to maximise storage space, connection points for television and broadband, and halogen spot lighting.
During the colder months of the year, a gas central heating system and panel radiators controlled by thermostat will ensure optimum indoor temperatures.
In keeping with that overall sense of comfort and luxury, bathrooms and shower rooms also feature the best choice of fixtures and fittings.
Square ceramic hand basins and white enamelled steel baths offer something fashionably distinctive, set off by mosaic-decorated porcelain or natural stone tiling on the walls and floors.
There are also wall-mounted taps, heated towel rails and a marble-toppled vanity unit.
Staff at the reception desk in the entrance lobby will provide a 24-hour concierge and porter service, while also supervising the CCTV security system.
Residents will be able to apply for parking permits and, given the building's W2 location, will also be entitled to a 90 per cent discount on London's traffic congestion charge.
The development is part of the prestigious Portman Estate, one of the largest and best-established of London's traditional property portfolios.
Founded in the 16th century, the estate oversees more than 110 acres of land in the immediate neighbourhood and continues to invest in residential properties, shops and independent businesses.
'We anticipate keen interest for this centrally located project as prices start from GBP320,000 (HK$4 million) and anticipated rental yields are between 4.2 per cent and 6 per cent,' Finch says.