Beaufort Park already provides more than 800 completed properties in nearby mid-rise blocks. Separated by tree-lined avenues and courtyards, this offers a perfect environment in which to stroll, relax, meet neighbours or play.

'In addition, the Cavendish Apartments will feature the launch of The Spa, an exclusive residents-only health and fitness centre,' Murray says. 'It will have a sauna, steam room, swimming pool and gymnasium, providing an incomparable level of exercise and relaxation facilities, while enhancing the attractions of the overall development.'

The new units on offer include a range of studio, one-, two- and three-bedroom apartments. Featuring a selection of upgraded specifications and state-of-the-art technology for the home, there are also specially designated elite and premier apartments, plus penthouses for discerning buyers.

The reputation of developer St George Central London ensures high quality, harmonious design and unstinting attention to detail. Each apartment comes fully furnished, with latest touches such as a fully integrated home audio system, which makes it possible to stream music to different rooms.

As standard, residents can expect to have custom-designed fully fitted kitchens with a stainless steel sink and integrated appliances. These include a Neff oven, extractor and touch-control ceramic hob, fridge-freezer, microwave and dishwasher.

The bathrooms come with Villeroy & Boch chinaware. Chrome-finished taps, a demisting mirror, heated towel rails and ceramic tiling add that extra something in terms of style and comfort.

Main living rooms and hallways have Karndean wood-effect flooring. Bedrooms are carpeted, while ample sockets and television points are provided throughout units.

'The Cavendish Apartments are not only built to the highest quality, they also feature an unrivalled level of specification,' says Murray, highlighting each unit's double glazing, balcony or terrace, and flush-finished oak veneer doors. 'The Platinum Penthouses are the epitome of luxury living, where you can control audio and visual entertainment, heating and lighting from a wireless iPad.'

Penthouse specifications include an expansive private terrace, perfect for alfresco dining with views across London, and an allocated double garage with cycle storage space and lockable cabinets.

A colour video entry-phone system and monitored CCTV cover the whole Beaufort Park development. Mains-operated smoke detectors are provided in hallways and other communal areas and, for additional peace of mind, the headquarters of London's Metropolitan Police is just a stone's throw away.

With prices starting from only GBP159,950 (HK$1.96 million) and a range of configurations to choose from, investors have the opportunity to benefit from capital growth and strong rental yields.

'The London residential letting market is booming because of a shortage of quality supply and increased levels of demand,' Murray says. 'At Beaufort Park, the rental market is extremely strong, with yields of up to 8 per cent. What's more, asking rents for existing properties rose on average by 16.9 per cent in 2010.'

Upward trends are expected to continue and investors are able to purchase off-plan to maximise capital growth prior to completion.

For Hong Kong-based buyers, mortgage finance is available for up to 75 per cent of purchase value at rates as low as 3.88 per cent.