Fair offers look into the future

PUBLISHED : Monday, 19 September, 2011, 12:00am
UPDATED : Monday, 19 September, 2011, 12:00am


Asia's Fashion Jewellery and Accessories Fair has established itself as the major inspirational source and a marketplace for cutting-edge fashion jewellery and accessories for the spring and summer collections of the following year, says fair organiser UBM Asia.

Featuring more than 350 exhibitors from 13 countries and regions, the fair is at Hall 2 of the AsiaWorld-Expo at Chek Lap Kok. It runs from today until Thursday.

'More than three-quarters of the exhibitors are from overseas, which reflects this fair's international status,' says Celine Lau, director of jewellery fairs at UBM Asia.

The fair is held alongside the September Hong Kong Jewellery and Gem Fair. The strategic fair schedule helps with the growing crossover between designers and manufacturers of fine jewellery and fashion jewellery, and accessories. 'The two categories of jewellery share some common design elements,' she adds. 'Some buyers will visit both fairs to source semi-precious, coloured gemstones and fashionable silver jewellery.

'The fashion jewellery and accessories fair has become a major platform for designers to interact and exchange creative ideas.'

Given their nature, emphasising design diversification and a strong trend element, fashion jewellery and accessories have shorter life spans and design cycles. Buyers usually make frequent sourcing trips, but purchase merchandise in small quantities. UBM Asia organises fashion jewellery fairs in March, June and September.

'The September edition provides a glimpse of fashion trends for the upcoming spring and summer collections,' Lau says.

An array of designs will be displayed, including base-metal jewellery, bead designs, glass jewellery, silver jewellery, belts, bags and other fashion accessories, hair accessories, loose natural and synthetic gemstones and other materials, and display and packaging products.

The fair features exhibitors from powerhouses of fashion jewellery and accessories, including the mainland, Philippines and India. Each production hub specialises in different types of designs. 'Philippine manufacturers excel in designs with organic materials, such as seashells and wood. Producers in China are renowned for their comprehensive range of diverse trendy designs,' Lau says.

The fair will also provide visitors with inspiration about branding fashion jewellery.

'It is a growing trend that high-end fashion jewellery suppliers are exploring branding at the manufacturer's level. To help customers differentiate their product mix, these established suppliers provide a one-stop-shop product service for their medium to higher-priced designs.

'The service covers full design concept, exclusive designs, plus branded display and packaging materials,' she says.