The British designer, who set up a studio in Sheung Wan five years ago, has been credited with strengthening links between contemporary design and the technical skills of Chinese industry.

Chan will be presenting the new Monty furniture collection, a series of smaller items made with the hand-finished woodcraft typical of Channels, and the Gillespie Lamp Table, a development of Channels' award-winning Gillespie Side Table, distinctive for its trumpet leg and seamless wood and glass top.

With a host of free seminars, events and workshops over the four days, 100% Design is a magnet for design lovers. The show also allows young designers to showcase their work to a wider international audience. This year, for the first time, the show boasts 14 dedicated international pavilions and will have significant representation from Shenzhen, Taiwan and South Korea.

Shirley Feng Changhong, secretary-general of the Shenzhen Industrial Design Profession Association (SIDA), says: 'For Shenzhen designers, 100% Design is a very good platform not only to show local design but also to see advanced design concepts from around the world. It's important because it helps to narrow the distance between the level of local and international design.'

With 300 members, including design companies and manufacturers, SIDA is a non-profit organisation dedicated to helping Shenzhen companies set in motion international co-operation at home and abroad. SIDA's goal is to improve innovation, communication and co-operation so that the focus is less on 'Made in China' and more about products being 'Created in China'.

The company has two operations: one in the heart of Shanghai and the other on the city's outskirts. Zhang's work focuses on exploring new methods of creating digital forms by combining handmade techniques with the latest digital modelling processes.

Among other pieces, Zhang is debuting two pieces of furniture at the show: an elegant arching stool and a chair that boasts a sharp fractal beauty. Despite their sparse architectural aesthetic, these pieces are surprisingly light and comfortable. These items and bespoke personalised chairs, created according to measurements taken from the customer, can also be ordered from the website.

Asian design is all too often associated with hi-tech electronics, homogenised products and mass manufacturing. Designers taking part in 100% Design are committed to changing this perception.

'I am hoping to get some positive feedback because I am one of the few Korean product designers working in the US so I feel a strong sense of responsibility.'

His award-winning work has also been exhibited in Milan and New York. For Sung, showing internationally is important 'because my design is very conceptual with a distinctly Korean perspective'.

His work is part of Korea's Next Generation Design Leaders in London, showcasing the country's emerging design talent.

They include the Coral Table Light, an LED unit featuring an adjustable lighting platform activated by a touch dimmer on the stand, and the Piano Light, an LED fixture composed of independent units that work separately or in harmony, allowing users to 'play' the light like a piano.

A sister to the London show, 100% Design Shanghai, will run from November 3 to 5 at the Shanghai Exhibition Centre.

Bringing Asian design to a wider international audience, 100% Design looks set to further expand the horizons of the region's talented designers. With that behind them, Asian designers are ready to take their place among the world's finest.