Star-studded projects in the advertising world

Talk about being overqualified for the job. Several projects in the world of advertising have recently caught our attention.

First, top filmmaker Wong Kar-wai collaborated on a product line for Japanese beauty brand Shu Uemura's festive holiday collection, and more importantly created the collection's campaign and a commercial starring Taiwanese actress Sandrine Pinna.

In another development, local mattress brand Sea Horse secured award-winning mainland actress Li Bingbing for its new television commercial.

The star-studded production also has on board veteran filmmaker Stanley Kwan Kam-pang along with artistic director, production designer and film editor William Chang Suk-ping.

With a budget topping HK$10 million - Li's dress alone cost more than HK$100,000 - the project appears to have been quite alluring to prominent filmmakers. Plus, it was a mere few seconds long - probably pricier per second than the blockbusters they have made.

The commercial will premiere on Saturday. You might want to get your popcorn ready.