Lamborghini is mobilising its 200 Hong Kong and Guangzhou owners into a fast-lane consumer force.
The Italian marque has launched the Lamborghini HK ELITE Club, offering its local supercar owners a host of lifestyle privileges and deals on luxury products, spas, more than 70 exclusive hotels, restaurants 'and practical services across the globe'.
A membership subscription will not be required for existing owners, as long as the car is bought from Lamborghini Hong Kong or Guangzhou, the marque says, but a sophisticated welcome club kit was scheduled to be delivered to owners' homes, while new car owners will receive it when they take ownership of their new Lamborghini.
There should be a few new takers for this exclusive consumer club with Lamborghini's latest open-top Gallardo, the HK$4.5 million LP 570-4 Spyder Performante. Wedge-shaped for speed and measuring 4.39 metres long, 1.90 metres wide, but only 1.18 metres high, the Performante looks striking with a sharp nose that has been redesigned to improve cooling and downforce.
The fully covered underbody, sills and diffuser have been modified to enhance downforce along with a large optional rear spoiler.
The 1,485kg supercar is 65kg lighter than its predecessors, thanks to an aluminium bodyshell and the carbon-fibre-reinforced polymer technology applied on its hard-topped sibling, the Gallardo LP 570-4 Superleggera, the marque says.