Location key to growth

PUBLISHED : Monday, 10 October, 2011, 12:00am
UPDATED : Monday, 10 October, 2011, 12:00am


In response to rising demand for serviced offices in Hong Kong, Regus is opening a new business centre in Tsim Sha Tsui's Miramar Tower today.

Situated in Nathan Road, the serviced office will add to the company's 1,200 offices in 520 cities and its existing 11 offices in Hong Kong.

'We have a presence in ICC [International Commerce Centre], but not in Tsim Sha Tsui, which is a more traditional business district,' says Hans Leijten, the company's regional vice-president for East Asia. 'We have a lot of demand and have received many enquiries.'

Miramar Tower was selected on the strength of its location, quality of building and amenities in the area, he adds. 'It is close to the MTR and very accessible. It is easy to find restaurants for lunch or dinner, and do shopping. This is a very mature and convenient area.'

Located on the 10th floor of the building, the newly fitted-out 16,600 sqft workspace will offer 200 work stations, including smaller rooms with one or two work stations and larger ones consisting of up to eight of them. It is also possible to join rooms together to cater to the needs of customers.

There is a boardroom and a meeting room, and a lounge for informal meetings and for use by Regus Businessworld gold and platinum card members who can drop in any time. There is also server space for companies that require special information technology services. Leijten says the market in Central is moving aggressively. Yet, as prices are going up and vacancies are low, companies are moving out to areas that offer better rent.

'Tsim Sha Tsui is a good alternative for people who cannot afford Central. We are planning to open more offices in non-Central locations,' he says, adding that he expects the new centre will face more competition from traditional offices than local serviced office providers.

Leijten says Hong Kong is an attractive location for business in the region, creating opportunities for business centres. Strong demand is expected to remain and even grow in the months to come, as many companies take a wait-and-see attitude in the face of economic uncertainty and prefer shorter leases with a serviced office, he adds. Flexibility is another attraction for firms that are not sure if their business and headcount will grow in the near future.