Big deals for the stylish

PUBLISHED : Wednesday, 12 October, 2011, 12:00am
UPDATED : Wednesday, 12 October, 2011, 12:00am


Horizon Plaza allows fashion lovers to shop for international brands, such as Diesel, Moschino, Paul Smith, Blumarine and Marni, without straining their purse strings.

Diesel Outlet, which stocks about 8,000 items from 2005 to last year's season, will make aficionados of the brand feel like a child in a candy store. Items such as Diesel Black Gold, beachwear, footwear, underwear, children's clothing and fragrance are available. Discounts range from 30 per cent to 80 per cent.

'Currently, we do not have exclusive items at our outlet store. However, new merchandise arrives almost every other week,' says Federico Tan, head of marketing, Diesel Pacific. The majority of Diesel Outlet's target customers range from 28 to 40 years old.

'Our target customers are a mixture of local consumers and tourists, and fashionistas looking for Diesel pieces at a more affordable price. Sometimes, you can find some great one-off fashion show pieces at our outlet,' he says.

Moiselle Warehouse, housing 6,400 items from the autumn/winter 2007 to autumn/winter 2010 collections, sells dresses and shoes. The discount range is from 20 per cent to 90 per cent. 'Our target consumers are tourists and local customers,' says Edith Chan, assistant operation manager of Moiselle. Established in 1997, Moiselle focuses on hand-made details such as sequins and embroideries. It features two lines - Classic Moiselle and The New Look - offering work wear and evening gowns.

The vintage-inspired Classic Moiselle line mixes contemporary design with Victorian elements. It is characterised by bead embroidery, batwing sleeves, ruche chiffon sleeves, mandarin collars and empress silhouette. The New Look features basic blazers, skirts and cropped pants. The line is also defined by soft, puffy sleeves, loose-fit silhouettes, ribbons, stone embroidery and floral details. Created with those who lead the high-life in mind, it hopes to inject a dose of modernity into the wardrobe.

Bluebell Fashion Warehouse has designer labels' ready-to-wear lines, shoes and accessories from international brands such as Anya Hindmarch, Moschino, Blumarine and Paul Smith. For those seeking fashion items from this year, products from spring/summer are available. The warehouse also stocks Italian home accessories from Alessi. Discounts are up to 70 per cent.

'Our target consumer likes to treasure hunt for high-quality fashion and accessories at good-value prices. There are a lot of expatriates living in Hong Kong who come to shop during the weekends. We are getting more and more tourists as well,' says Bluebell Fashion Warehouse.

Shoe and accessories brand Aldo has an outlet named Aldo Liquidation. Aldo aims at delivering the latest trends in footwear, leather goods and accessories at reasonable prices. Established in 1972 in Montreal, Aldo opened its first store in Hong Kong in 2009.

For those who can't resist accessorising, Amazing Inspiration Workshop offers gold and diamond jewellery, silver and semi precious stone jewellery, and other accessories.

The 7,000 sqft Pompei Warehouse offers fashion products from renowned brands Versace, Dolce & Gabbana, Christian Dior and Bottega Veneta. It has more than 10,000 items from this season and last, and discounts are up to 70 per cent.

A.U.N Fashion stocks the latest items from Hilton Hollis of New York, the cutting-edge Alchemist of the Netherlands and the vintage-inclined Fever from London. The retailer, targeting women over 20, stocks causal wear, such as jackets and blouses, and evening wear.

Hilton Hollis' fans include television personality Oprah Winfrey, and actresses Jane Fonda and Gabrielle Anwar.

Horizon Plaza's fashion outlets also include Fairton Labels Fashion Warehouse, Imaginex Outlet, I.T. Outlet, Joyce Boutique and Lane Crawford Warehouse.