Roses help beauty brand overcome thorny issue of how to stand out in the crowd

PUBLISHED : Thursday, 13 October, 2011, 12:00am
UPDATED : Thursday, 13 October, 2011, 12:00am


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Owing to the heated competition among cosmetics firms, with their endless promotions, the masterminds of these events are having to get more and more creative.

Japanese beauty brand SK-II launched its luxury beauty line LXP on Tuesday at a private venue in Duddell Street, Central, and the event had a bit of everything hip.

Three celebrity artists, oil painter Margaret Yau, milliner Jaycow and fashion designer Vivian Luk, were booked to create a piece inspired by the rose - one of the product line's key ingredients. About 30 socialites were invited to an exclusive preview of the new products.

To echo the rose theme - more than 1,000 roses were used to decorate the backdrop - a booth for rose arrangements was set up. Each guest got a hand rub with the rosy cream while sipping pink bubbly.

Truly la vie en rose.