Over recent weeks, the eyes of fashionistas have been glued to the catwalks of New York, London, Milan and Paris. But designer apparel is not the only thing making waves.
After years of playing it safe, designer fragrances are striking out with head-turning creations.
Established labels such as Burberry, Chanel and Prada, as well as newer brands, are imploring us to try something new. The difference? A stronger focus on the quality of the materials used in the scents and a greater link between the fashion and the fragrance.
'We are seeing many brands telling the story of the fashion house as well as the craft of perfumery and its link with fashion,' says Lauren Creecy, senior marketing manager at fragrance house Givaudan
'The last decade was focused on the celebrity fragrance. But this decade we are seeing perfumes with something more legitimate and authentic,' professeur de parfum Roja Dove adds.
Burberry Body (HK$670 for 60ml) is, according to Burberry's creative director, Christopher Bailey, 'the biggest launch we have ever done; one that captures all the modernity and heritage of this brand.' Described as a 'luxury chypre', the scent combines absinthe, peach and freesia with rose and iris, while sandalwood, musk, amber and vanilla create the 'naked skin' scent that gives it its sex appeal.