Innovation is crucial to get ahead

PUBLISHED : Friday, 28 October, 2011, 12:00am
UPDATED : Friday, 28 October, 2011, 12:00am


Stewart Dellar, BlueScope Butler China's president for building solutions Asia, says a clear understanding of market opportunities, and an organisation's internal, external and competitive environments are crucial to tapping into opportunities in business innovation on the mainland.

'BlueScope Butler China is a leader in innovation. We entered the China market in 1992,' says Dellar.

A leader in the design and supply of quality pre-engineered metal building systems, the company has developed opportunities on the mainland through innovation, such as by offering sustainable designs to support the needs of its customers and the broader community. BlueScope Butler China is the winner of the AustCham Business Innovation Award.

'We have launched sustainable and green designs that are a 'Fit for Purpose' building solution to allow the customer to achieve the required ratings under the China 3 Star Green Building Assessment System and LEED [Leadership in Energy and Environmental Design] certification,' says Dellar. The company has also introduced cold-roll formed and hybrid light steel structure building solutions as alternatives to traditional building solutions, he says.

Meanwhile, Toll Global Forwarding, which engages in the freight and logistics sectors and was a finalist for the AustCham Business Innovation Award, has expanded its network through acquisitions on the forwarding and logistics sides in Asia and the mainland.

'We are established in 55 countries and have created a global network generating some A$2 billion (HK$16.27 billion) in revenue,' says the company's managing director for Asia, Peter Winslow.

As a relative newcomer to the mainland, Toll can shape its brand and engage customers with an approach which is operationally-focused, customer-driven but flexible and agile, he says. Being innovative, deploying process change and technology are key differentiators and advantages in the freight and logistics sector, Winslow adds. 'We combine best [practices] gleaned and honed from our global network with local knowledge and expertise and deploy innovative solutions to improve our customers' supply chains by delivering [better] financial and service outcomes.'