Former Hong Kong coach Lal Jayasinghe faces a new challenge - taking cricket to Cambodia, which could be the newest country to be bowled over by the allure of a sport which is now part of the Asian Games.
Jayasinghe (pictured) will be at the forefront of a push by a Hong Kong-based Indian company, Vinayakam Technologies, which is behind the drive to introduce a game totally alien to the local population.
But with the advent of cricket - the Twenty20 version - at the last Asian Games in Guangzhou, sports officials in Cambodia are keen to come to terms with the arcane cricketing language, from silly mid-off and fine leg to a googly and a chinaman, and have jumped on board.
'This will be an exciting challenge, but from what I have seen, they are very keen to have a crack at cricket,' said Jayasinghe, a Sri Lankan, who has been involved in the development of the game in Hong Kong for nearly two decades.
The initiative was started by Rudrapriya Sports, a unit of Vinayakam Technologies, and its director Manish Sharma, whose close contacts with the National Olympic Committee of Cambodia has paved the way.
A fortnight ago, the Cambodia Cricket Association was launched in Phnom Penh with Vath Chamroeun, secretary general of the Cambodia Olympic Committee, being named as its first president. Sharma, who is also based in Hong Kong, is the vice-president of the new association.
'People here watch a lot of cricket on the Indian channels we get here. But the local people do not know much about the game,' Chamroeun was quoted as saying in The Phnom Penh Post. 'We need to educate the public on this game which is so popular in countries like India, Pakistan, Sri Lanka and Bangladesh.'