Meeting of perfectionists

PUBLISHED : Monday, 07 November, 2011, 12:00am
UPDATED : Monday, 07 November, 2011, 12:00am


At the prestigious Forfar residences in Kowloon Tong, Wing Tai Asia and Baccarat jointly presented a spectacular event to unveil the French brand's latest autumn/winter crystal glassware collection.

The opulent ambience of Forfar and Baccarat's sculptural crystal masterpieces complemented each other perfectly. About 700 individuals who had purchased Wing Tai Asia's luxury properties were invited to the private viewing, which occupied the clubhouse Grand Mansion, a triplex and a duplex at Forfar, complete with Champagne, fine wines and delectable canap?s.

'Wing Tai Asia and Baccarat collaborate in organising this event because we share the same philosophy: we are the perfectionists in terms of the design and craftsmanship of our products, imbuing them with a special artistic flair,' says Anita Chan, sales and marketing director at Wing Tai Properties.

Under Wing Tai Properties, the Wing Tai Asia brand engages in luxury residential projects.

Echoing Chan's sentiment is Sylvia Lee, head of marketing services at South China Morning Post, which organised the viewing. 'Wing Tai Asia and Baccarat share common core values. Both are highly respected for their relentless pursuit of excellence. The two brands also complement each other in the sense that their products are designed and crafted to bring living to a higher level. SCMP Marketing Services helps to organise this preview because we are dedicated to bringing brands together for maximum marketing synergy.'

Over the past decade, the Wing Tai Asia brand has redefined premier residential developments in Hong Kong and other cities in Asia. From The Waterfront on top of the MTR Kowloon Station, to the Grandville's mansions and apartments in Sha Tin Mid-Levels, to Forfar, the company has been in pursuit of excellence of quality. All projects are characterised by top-notch architectural designs, excellent greenery and landscape features, Chan adds. Wing Tai Properties has also diversified into high-end mixed-use commercial/ residential developments in Beijing, Shanghai, Kuala Lumpur and Singapore.

Through this event, Wing Tai Properties aimed to let the visitors experience the brand's differentiating features and superior quality so that they would understand why the company has earned its reputation as the pre-eminent developer of top-end residential projects, Chan notes.

In Kowloon Tong, Forfar represents the zenith in contemporary elegant architectural design and premium building quality. Featuring 43 apartments with 3.45-metre- to 4-metre-high ceilings, including the duplex and triplex, Forfar has full curtain walls to take in the 360-degrees views of the tranquil neighbourhood, Lion Rock and Victoria Harbour.

'Forfar's clubhouse is called Grand Mansion because it doubles as a special banquet venue for residents to hold private dinner parties. It is like an extension of the residents' individual apartments,' Chan says. 'It was inspired by those grand manor houses whose owners entertain their guests at sumptuous banquets. Apart from the dining and sitting areas, Grand Mansion features a spacious patio ideal for barbecue or cocktail.'

All the decorations in Grand Mansion, from the Venetian glass chandeliers to the works of art displayed at every corner, have been personally collected by Edward Cheng, Wing Tai's deputy chairman and chief executive, on his overseas travels.

'It reflects his fine art connoisseurship which is rare among local property developers,' Chan says.

'For the privileged few who are familiar with our projects, they see Forfar as a new artistic masterpiece. Our corporate spirit 'We don't just build. We craft' is evident in every single detail in Forfar, which is unparalleled in craftsmanship excellence,' says Chan, pointing to a column finished with masterful Italian plastering so that it acquires the look of marble.

Forty-one of Forfar's 43 units have been sold. Still available are the premium units, a penthouse triplex of 4,502 square feet, and a top-floor 3,662 sqft duplex. Chan says no future residential developments in the neighbourhood will rival the triplex's panoramic views of the Lion Rock, Victoria Harbour and Hong Kong Island because of the height restriction on new buildings.

Flat owners of Forfar include local luxury property investors, individuals who bought the units to set up their dream homes and wealthy entrepreneurs from the mainland. While the flat owners are keenly aware of the investment value, Chan says many consider Forfar's exclusive units as collectors' items to be treasured like works of art.

'The local luxury residential property market has achieved healthy gains this year,' Chan says. 'Because the demand for upscale properties always outstrips the supply, we remain bullish about high-end property market in the coming year, whether the units are for self-use or investment purpose.'

Luxury properties in Hong Kong remain highly appealing to ultra-rich mainlanders, given the continuing appreciation in the yuan. 'Prices of local properties are still on a reasonable level compared with those in other markets,' Chan says.

Optimistic about the market in Hong Kong, Wing Tai Properties will continue to focus its resources into the development of luxury residential projects locally, Chan adds.

Wing Tai Properties was previously known as USI Holdings until July last year. The name change reflects its business focus as an integrated property developer devoted to high quality standards, according to Wing Tai Properties.

Its 'Lanson Place' brand invests in and manages serviced apartments and boutique hotels. Wing Tai's listed subsidiary Winsor Properties Holdings also focuses on property investment.