Supply chain expert delivers

PUBLISHED : Tuesday, 15 November, 2011, 12:00am
UPDATED : Tuesday, 15 November, 2011, 12:00am


Supply chain management major Barloworld Logistics celebrates a decade of supply chain management success and innovation this month, and is gearing up for continued growth. Since the inception of the youngest company in the global Barloworld Group in 2001, it has achieved many milestones:

Acquired nine companies, merged with two and developed a number of market-leading and innovative in-house competencies, such as supply chain software suites such as CAST and Optimiza, and strategic industry solutions such as the Sea-Air model in Dubai and the sophisticated Transport Management Service.

Formed long-term partnerships with leading clients across the regions in which it operates.

Expanded from 17 locations in South Africa to 87 locations in Africa, the Middle East, Asia, Europe, Britain and the United States.

Increased employees from 730 to 2,500.

Successfully positioned itself as the supply chain thought leader in South Africa, in the process of becoming the first to market in developing and launching what is now a benchmark supply chain research study - supplychainforesight.

Fully aligned with diversity targets in the regions in which it operates.

Won awards for excellence in supply chain management across the regions.

Made a real difference in the communities it serves.

In celebrating a decade in business, Deon Heyns, managing director for Barloworld Logistics' Far East business, reiterates the company's strategic position. 'At Barloworld Logistics we are committed to creating extraordinary solutions that exceed expectations and deliver exceptional results,' he says. 'Our strategy is simple. We align our clients' supply chains to their business strategy.'

'We are focused on creating and implementing smart supply chain solutions for our clients. In looking forward to our next 10 years and beyond, it is our ability to integrate the various logistics functions of a supply chain that will continue to set us apart. Our overarching goal, now and in the future, remains smart logistics and supply chain solutions that deliver on our clients' strategies and objectives.'

With supply chain and logistics management moving to centre stage in a world beset by competitive pressure, variable demand and volatility, companies such as Barloworld Logistics can use their clients' supply chains as a crucial enabler of competitive advantage that will continue to increase their clients' margins and market share.

Barloworld Logistics is an established and leading supply chain integrator with operations all over the globe. While it is still necessary to simultaneously reduce costs and increase service levels to customers, it is just as important in the current business climate to offer a supply chain management solution set that goes beyond logistics management and integration.

Supply chain research in southern Africa and across the major global markets has revealed that for many executives in different industries, the balancing act of accurate demand planning and forecasting remains a major challenge for their businesses.

With more than 100 offices around the world, Barloworld Logistics operates a seamless, well-connected international network across Europe, the US, Middle East, Far East, India and Africa. Using its experience, expertise and strategic insights, combined with a collaborative approach, the Barloworld Logistics freight management and software teams, headquartered in the Middle East, have created a suite of solutions that enable importers to become more competitive, leaner and more effective as organisations.

Heyns points out that the commitment to a long-term partnership with clients is the key to success. 'Our proprietary supply chain management software tools are used by the leaders in the logistics industry and by leading brands,' he says.

From its corporate headquarters and established operations in Southern Africa, Barloworld Logistics has rapidly expanded its concerns in China, the United Arab Emirates, Iberia, Germany, United Kingdom and the USA.

In a global economy now moving away from the traditional mature economies of the West towards the emerging economies of Africa, South America and the Far East, the Middle and Far East in particular have established themselves already as some of the world's most important manufacturing and logistics hubs. Barloworld Logistics' offices are located at the epicentre of these global supply chains such as in Hong Kong, Shanghai and Guangzhou.

In these key markets, trans-shipment and the smart management and movement of freight are central to the business success of most industries moving product from East to West or vice-versa. In these geographical areas, the alignment with the client's strategy is exactly the area in which Barloworld Logistics specialises.