Who started it? Ellis Kreuger (who originally trained as a tailor) and Alex Daye founded Moustache in September 2009, as a bespoke tailoring house. The American designers had arrived from New York with bags full of attire unsuitable for Hong Kong's balmy humidity. First they launched a bespoke menswear service, and two years later they kick-started the label's ready-to-wear collection, intended as a casual, weekend wardrobe for a Hong Kong lifestyle.
Why we love it: because it pays homage to Hong Kong style of the 1960s and 70s, making us nostalgic for a time when the city wasn't dominated by corporate logos and designer duds. In addition to the little shop's idiosyncratic charms, its styles also display a sense of humour. Its shirts and suits are finely crafted, but stand out with their clever mixture of textures and odd splashes of colour. There are also other stylish essentials, such as bespoke shoes from ODM, Geo. F. Trumper colognes, and a boatload of vintage sunglasses and bags from a recent jaunt to Calcutta.
What we'd pick: we love the feel of the cotton corduroy jeans (bottom; HK$1,600) and the square-cut 'Prince of Whales' swimming trunks (HK$100) are good fun, but it's hard to beat the impeccably stitched chambray patchwork jacket (below; HK$3,500).
Where can you get it? Moustache is at 31 Aberdeen Street, Central, tel: 2541 1955.