Guests get decked out for dinner to catch a look at Daks' new seaside-inspired collection

PUBLISHED : Monday, 21 November, 2011, 12:00am
UPDATED : Monday, 21 November, 2011, 12:00am


British fashion brand Daks' Spring/Summer 2012 womenswear line is all about terrycloth playsuits, dresses worn unbuttoned over shorts and reversible trench coats in classic checkered prints.

Guests turned out to see the new collection fresh off the runway when it arrived at the Ritz-Carlton Hong Kong on Wednesday in time for a gala dinner to celebrate the brand's first concept store in Kowloon's Elements mall.

Womenswear design and accessories chief Sheila McKain-Waid said the collection was inspired by the British seaside of the 1950s, a theme she hit upon when a trip to a flea market turned up a box of postcards of glamorous people at beach resorts.

'[Their outfits] had really nice silhouettes. It's also something about the fabrics - everybody was dressed in quite simple fabric like cotton but it also looked very elegant. It's something that I'd like to try as a designer - how can I use quite simple, sort of everyday fabric and make them elegant,' the American designer said.

McKain-Waid has also created a range of woven bags and hats in nautical rope and leather with British artist Lois Walpole.

Decked out in a nautical-themed halter-neck dress from the collection, singer Kelly Chen Wai-lam used the dinner as an opportunity to break the news that she was three months pregnant.

She also made the toast at the beginning of the dinner with Paul Dimond, deputy chairman of the Daks Simpson Group of London.