Germany is solid fit as partner nation

PUBLISHED : Wednesday, 23 November, 2011, 12:00am
UPDATED : Wednesday, 23 November, 2011, 12:00am


From cars and architecture to furniture and home appliances, Germany's long history and high standards of design made it the choice as the partner country for this year's Business of Design Week.

Hong Kong and the mainland should learn from Germany's design tradition by applying the latest know-how in engineering, said Victor Lo Chung-wing, chairman of the Hong Kong Design Centre, which organises the annual BODW.

The importance of quality was another example for Hong Kong, he said. 'When it comes to quality, they are very demanding. Price has never been their competitive edge. The cost of their products is high, but the volume of their exports is also high. Just look at German cars: they are expensive but still in great demand.'

The event will be attended by Stefan Kapferer, the German state secretary of the Federal Ministry of Economics and Technology. BODW opens on Monday under the theme 'Brand New Germany', at the Convention and Exhibition Centre, and runs to December 5. German. Design gurus due to attend include Dieter Rams of Braun fame, and Stefan Sielaff, who heads design at Audi; Adidas' creative director Dirk Schoenberger; and Markus Miele, managing director and a fourth-generation co-owner of the Miele Group, known for its domestic appliances.

Also running are art and design exhibitions at the Goethe-Institut, and a show on eco-living staged by Hong Kong Ambassadors of Design, at the former Police Married Quarters in Hollywood Road.


years ago designer Dieter Rams released his Braun ET 66 calculator. The calculator app found on Apple's iPhone pays homage to it