Swarovski recruits glittering 'Magificent 7' for children's charity

PUBLISHED : Wednesday, 23 November, 2011, 12:00am
UPDATED : Wednesday, 23 November, 2011, 12:00am


Crystal brand Swarovski rounded up actress Michele Reis and a group of six Asian designers for a charity fashion project titled the Magnificent 7.

The up-and-coming designers, including Qiu Hao, Alex Wang Peiyi and Masha Ma from the mainland and Hong Kong's Dorophy Tang, each designed a couture piece to dress up Reis.

The beauty was photographed by celebrity lensman Wing Shya for a photo campaign. All the dresses, as well as a crystal-studded painting titled Love and Hope created by Reis, will be auctioned online. All the proceeds will be donated to the JMJ Children's Charitable Foundation.

The project was launched on mseven.swarovski-elements.com.hk