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Some would be surprised to hear that Marisa Zeman, the girl-about-town, daughter of Lan Kwai Fong Group's Allan and Charmaine Zeman, makes her own dresses for red-carpet appearances and shops at sample sales.

'I like things that are easy, that you can just throw on and are versatile,' she says at her newly rented flat in Mid-Levels. It overlooks the harbour and houses her spacious walk-in wardrobes.

'If you buy something, and it only goes with one thing, it's a waste. It's the same if you spend a fortune on black-tie pieces that you can only wear once,' she adds.

Recently, she has been wearing cotton jumpsuits and maxi dresses from her resort-wear brand Nude is Rude, which has a standalone shop in Lan Kwai Fong.

'I believe you can look good without spending a lot of money,' she says. 'I wore this maxi number with flats to go to work. I wore it to a ball a few weeks back, too, with a belt, heels and jewellery.'

The designer and socialite also has a great selection of designer basics to mix and match with her own designs. Her favourites include a sequinned top from Vince, a knit from Missoni and fancy dresses from Thakoon and Barney Cheng, bought when she met the designers.

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