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John Cremer

The Exchange Student
Nearing the end of high school in Liaoning province in China,  Maverick Luo Feng   had two clear ambitions. He wanted to study business at a top university and, like his peers,  he was keen to get out and see the world. 
A few years on, with a bachelor of business administration (BBA) from the Chinese University of Hong Kong (CUHK) Business School, and a well-thumbed passport, he is pleased with the way things are turning out. 
'Sometimes, I like to take risks,' says Luo, who is about  four months into his current role as a management trainee with New World Development, the Hong Kong-based conglomerate.
He says  he was sure that studying in Hong Kong was the best option. 'I knew CUHK would give me more opportunities and  international exposure,' he adds. 
Luo experienced  this in different ways, such as  the diversity of ideas  on campus, with students and professors  from many different countries.  In addition, there were extra-curricular activities, including the 'model United Nations', which challenged students to wrestle with global issues and consider their own place in the world. 
And, especially enticing for Luo, a  range of exchange programmes made it possible to spend  blocks of time overseas. In his case,  this meant  undertaking  summer programmes at King's College London and  at the University of California, in Berkeley.
'That kind of experience really changes your point of view,' says Luo, whose BBA focused on marketing and supply chains.  'When I was in the US, I remember having face-to-face discussions with students from Taiwan and, as a result, understanding more about  their feelings.'   
Meanwhile, in England, an assigned project on creative industries brought home how every economy and  business must continue to evolve. It also showed the importance of   making the most of one's talents. 'You make your own competitive edge - and you can achieve whatever you want,' Luo says.



Diversity and overseas stints help hone competitive edge