It's been a while since denim graduated from its humble roots and moved into the designer realm. Many jeans today cost upwards of HK$6,000. Like the navy blue blazer or worn-in chinos, denim is one of the staples of the modern man's wardrobe. No matter the season, you will find denim - whether as jeans, shirting, jacket or vest - in most designers' collections.
It's versatile and can be dressed up with a velvet jacket and a white shirt for a party, or brought back down to its casual roots with an old sweatshirt and runners for weekend errands.
There's also the trend for a head-to-toe denim look. There are ways of tackling full-on denim. Wear different colours or washes to give your look depth and texture. Or wear a piece that is uniform in colour to create a clean line and a seamless look. The latter was favoured by Tomas Maier at Bottega Veneta, who showed a head-to-toe dark denim outfit, including a jacket (HK$7,180) with jeans (HK$5,580) of the same tone.
Fortunately, denim is available at every price range, from high street to big-name denim labels. It also comes in an array of washes and softness and all manner of treatments.
The denim shirt has made a splash in menswear in recent seasons. Pair a blue version like this one from Calvin Klein Jeans (HK$1,290) with black jeans for a hip, downtown look.
There's something eternally cool about the slim-fit style with tapered legs, like Club Monaco's (HK$1,490). Leave the skinny leg variety to the teens.
If you're looking to channel the '80s rock vibe, Ashish's frayed sleeveless denim jacket, embellished with gold safety pins (HK$6,900), will have you waving your Bic lighter in no time. Available at Harvey Nichols.