Organisers of this year's Hong Kong Brands and Products Expo expect the bargain hunters to be out in force as they try to beat inflation.
And exhibitors are expected to make some HK$600 million from the event - HK$100 million more than last year, its organiser, the Chinese Manufacturers' Association of Hong Kong, said.
The expo will run from December 10 to January 2 at Victoria Park.
Visitors to the fair are expected to stock up on gifts and food for the Lunar New Year, which falls earlier than it did this year.
With wider walkways between stalls there will be fewer booths - 880 this year, down from 900 last year.
But the association is expecting 5 to 10 per cent more visitors this year, its president-elect Irons Sze Wing-wai said. Some 2.4 million people attended the expo last year.