Creative types welcome some top-notch overseas talent and celebrate taking a good look at design

PUBLISHED : Monday, 05 December, 2011, 12:00am
UPDATED : Monday, 05 December, 2011, 12:00am


A line-up of top-notch international designers gave the city's creative types plenty to look forward to at the annual Business of Design Week.

Now in its ninth year, the event involves forums, seminars and exhibitions on all things to do with design, technology and brand management.

The strategic partner for a third year, W Hong Kong, hosted a welcome dinner on Wednesday for the organisers and participating designers to meet the press.

Singaporean design duo Studio Juju - one of the winners of the W Hotels Designers of the Future Award - provided one of the highlights of the night.

Their award-winning work - a tent inspired by the role of yurts in villages - was on display in the hotel as part of one of the design week events, Detour.

William To, design week organiser and project director of the Hong Kong Design Centre, was joined by Phil McAveety, chief brand officer of Starwood Hotels & Resorts, and W Hong Kong's new general manager Peter Hildebrand at the gala night.

To said his favourite part of the event was bringing overseas designers to Hong Kong.

'I meet practically every one of the designers that come,' he said. 'Not only the established ones but also the up-and-coming. I really enjoy the process of preparing these young designers to present their work better to a broader audience and giving them a stage to shine on.'

On Saturday they all returned to W Hong Kong for the closing party in the hotel's Living Room. Resident DJ Angus and DJ Eko from Tokyo took care of the music.