Young gadget lovers produce a flash mob dance routine at retail launch for smartphone

PUBLISHED : Wednesday, 14 December, 2011, 12:00am
UPDATED : Wednesday, 14 December, 2011, 12:00am

To market, to market. The retail launch event for the Nokia Lumia smartphone on the streets of Mong Kok resembled the trading floor of the New York Stock Exchange during a bull market - with considerably younger punters. The party on Monday had young gadget lovers excitedly trading the latest apps and downloads for the phone.

The evening culminated in a parade of Nokia fans waving company flags, which then morphed into a flash mob dance routine as celebrity guests Kevin Cheng Ka-wing, Samantha Ko Hoi-ling, Sire Ma Choi and model Alice B looked on.

Flush from his recent success in the television and film awards circuits in Hong Kong and on the mainland, Cheng was mobbed by media and fans alike. At one stage the crowd around him was so thick that a road was temporarily blocked.

Somewhat overdressed for the occasion but underdressed for the weather in strapless cocktail gowns, Ko and Ma huddled together for warmth as countless cameras flashed away. Ko made sure to pose only for the official media and had her back to the crowd most of the night, having had a recent unwanted brush with paparazzi.

'I was photographed by a stalker getting out of my car recently,' Ko said. 'I went over to confront him and asked him to remove all the shots of me - without make-up - from his camera. After a while, he did comply.'

After such a close call, the model will likely think twice before leaving home without any make-up on.