Temporary measure - but no stinting

PUBLISHED : Wednesday, 14 December, 2011, 12:00am
UPDATED : Wednesday, 14 December, 2011, 12:00am
 

German luxury fashion house MCM has opened a pop-up store in Times Square - and has put a lot of effort into an outlet that's going to be around for less than four months.

The concept store, which opened last Thursday and will close at the end of March, is fully equipped with the brand's range of leather goods. It also features limited editions exclusive to the pop-up store.

To capitalise on the media frenzy surrounding the opening, MCM booked both local and overseas stars. South Korean actress Yun Eun-hye and local heartthrob Shawn Yue Man-lok were among those invited to the opening cocktails. While VIP guests sipped free-flowing bubbly in the store and checked out the latest MCM collection, Munich by Night, the mall's atrium was packed with fans and onlookers.

Yun, who has been here before, said she couldn't wait to revisit some of the city's top restaurants and shopping destinations.

'I'm going to stay here for a whole week this time,' she said. 'What I really want to do now is to eat the local food. I love everything. Every time I'm here, I gain more weight.'

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