The roller-coaster climate talks which had negotiators from nearly 200 nations working around the clock for two weeks captured media attention around the world - except on the mainland.
Even when a final agreement was reached in Durban, South Africa, most newspapers and television news bulletins simply ran a terse report by the official Xinhua news agency that was basically a word-for-word translation of the UN press release, packed with often-unintelligible jargon.
What's more, the report failed to highlight a groundbreaking outcome of the agreement.
It did point out that the talks had successfully extended the 1997 Kyoto Protocol, which was due to expire next year.
What Xinhua failed to point out was that while the Kyoto deal allows China, the world's top carbon polluter, to escape prohibition as a developing nation, the new agreement brings all polluters under the same scrutiny as industrialised countries in about a decade.
While international media hailed it as a landmark breakthrough and even China's allies at the climate talks, such as India, acknowledged its significance, few mainland media mentioned China's concession on the issue, which was believed to be pivotal in striking such a deal.