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Taking on a boys' club

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The world of video games has often been viewed as a boys-only club. Female gamers are rare, so female game designers like Wendy Chan are even harder to find.

The 27-year-old started playing video games in primary school. She was introduced to an RPG by her brother and was instantly hooked. But she never thought of it as a career when she was young.

However, she eventually found work at the big animation company Imagi Studios, which helped produce the Hollywood film Astro Boy.

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Although working there looked good on paper, Chan found it very limited in terms of creativity and development. While searching for a new job online, she stumbled across an advert by local game developer, Gamespace Multimedia Ltd. Gamespace was then planning to create a game geared towards girls and was looking to add women members to its all-male team.

'With the increasing number of female gamers, we saw great potential for development, which was why Hungry Pet was created,' explains Gamespace founder, Mark Chu Kong-ting.

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In the past, playing video games meant mastering the complicated pattern of pressing buttons on controllers. But as games move onto more accessible platforms such as phones and Facebook, gameplay has been simplified, leading to an increase of gamers, both female and male.

In the Facebook game, Hungry Pet, the player is in charge of cartoon pet characters that go around the world opening dessert shops.

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