Game show visitors rise; Sony cleans up

PUBLISHED : Tuesday, 27 December, 2011, 12:00am
UPDATED : Tuesday, 27 December, 2011, 12:00am


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Video-game vendors have good reason to celebrate the Christmas season after record crowds visited the Asia Game Show, snapping up the latest consoles and trying out new products.

More than 110,000 people visited the exhibition yesterday, its last day. The four-day show attracted a total of 472,000, up 4 per cent from last year, event director Evette Chan Yee-wai said.

Total sales increased by 5 to 7 per cent to HK$28 million, with one big spender shelling out HK$30,000 to buy 10 PlayStation 3 consoles.

Sony's PlayStation Vita gaming device was the hottest item at the show, with all 100 consoles available yesterday snapped up by 11am.

James Hong of Sony Computer Entertainment HK, the show's biggest exhibitor, said its sales had grown by 12 per cent over last year, reaching HK$26 million, and accounting for almost all the show's sales.

He attributed the unexpectedly strong increase in business to the Hong Kong government's HK$6,000 cash handouts to permanent residents, and enthusiastic shoppers from the mainland.

'Mainland shoppers are spending on average HK$5,000 each,' Hong said. 'Vita isn't available on the mainland yet, so they are especially keen. The cash handout has also help boost our sales. Local young people are spending 20 per cent to 30 per cent more.'

Mainlanders accounted for an estimated 70 per cent of Sony's sales, Hong said.

The show attracted more women than normal, and they made up as much as 30 per cent of all visitors this year, Hong said. 'We have observed more women coming with their boyfriends and families.'

Many gamers who arrived in the last hour of the show were disappointed, as vendors had already started packing up their goods after strong sales.