Models join challenge to help disadvantaged children - and that's the real beauty of it
Admit it, sexy sells - especially when the hoopla is for a good cause.
A pack of hot celebrity models - Jocelyn Luko and husband Anthony Sandstrom, Cara Grogan and her boyfriend, fashion photographer Jesper McIlroy, and Rosemary Vandenbroucke - turned out in full gym gear just before the Christmas holiday to endorse a 'City Challenge' in aid of Child Welfare Scheme (CWS).
The City Challenge, scheduled to take place on February 18, is being organised by Urban Discovery.
It will test teams on their knowledge, communication and navigation skills as they take part in a scavenger hunt that will bring them to some of the city's lesser known attractions located in the east of Hong Kong Island.
A number of games will be held at checkpoints across the course to challenge participants.
The registration fee is HK$600 per person for general and corporate teams, and HK$300 per person for student teams.
A minimum of two people is needed per team, with a maximum of five.
All proceeds raised by the event will go to CWS, the local charity dedicated to providing education, health care and opportunities to disadvantaged children and their families.
And who knows, if you sign up for the challenge you might run into that model team at some point.
For more information and to register, e-mail email@example.com or call 2526 8810.