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Cable TV to show Premier League games in 3-D

PUBLISHED : Wednesday, 04 January, 2012, 12:00am
UPDATED : Wednesday, 04 January, 2012, 12:00am

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TV soccer fans will soon be in the thick of the action as Cable TV starts broadcasting matches live in 3-D, a television first for Hong Kong.

The pay-TV station announced yesterday that between January 22 and May it will air 10 Barclays English Premier League games on its High Definition BPL channel at no extra charge. Subscribers will need a TV set compatible with 3-D signals.

Kicking off the service will be Manchester City vs Tottenham Hotspur at 9.30pm on January 22, followed by Manchester United vs Arsenal at midnight. Subscribers who do not own a 3-D TV can watch the games on standard or high-definition channels.

A Cable TV spokeswoman said it had seen increased take-up of 3-D television services among its subscribers. She said the company had invested more than HK$1 million in 3-D Premier League broadcasts.

Vincent Cheung, Cable TV's senior vice-president for subscription services, said subscribers had shown an encouraging response to its high-definition services. 'There is an ongoing demand for high-quality television entertainment,' he said, and showing live Premier League matches in 3-D would be a 'great initiative' to meet that demand.

The Cable TV spokeswoman said it may show more matches in 3-D in future, but that this would depend on them being available in 3-D.

The company will also study the potential for extending 3-D services to other soccer leagues.

Cable TV recently renewed its exclusive rights to the German Bundesliga in Hong Kong until 2015. It also owns the rights to the UEFA Champions League and Europa League.