Cutting-edge designs on show

PUBLISHED : Monday, 09 January, 2012, 12:00am
UPDATED : Monday, 09 January, 2012, 12:00am


From clothing and skincare items to bedding, toys and maternity necessities, this year's Hong Kong Baby Products Fair features an array of high-quality products to help prospective and existing parents provide the best care for their children.

Launching today at the Hong Kong Convention and Exhibition Centre and organised by Hong Kong Trade Development Council, the four-day event showcases the latest designs by more than 370 exhibitors from 18 countries and regions.

Three concurrent events are also being held: the Hong Kong Toys and Games Fair, Asia's biggest toys event; the Hong Kong International Stationery Fair, a leading trade show in the region that offers a wide range of office and personal stationery items; and the Hong Kong International Licensing Show, a one-stop platform for industry professionals to feature, source and promote new properties and licensing-related services.

Among the baby products fair's highlights is the Brand Name Gallery, where famous companies introduce their newest and hottest products. The display of winning items of the Hong Kong Toys and Baby Products Awards celebrates the best of innovative and eco-friendly toys and baby products. Seminars will cover topics from development and procurement trends for baby products to sustainable design.

Ben How, overseas marketing manager of Alpha Plus International Development, says the well-established event provides an invaluable opportunity for suppliers to meet customers. 'We can meet our existing customers from different countries and continents and get to know potential clients,' he says.

Alpha Plus is exhibiting products including the patented Genius Feeder, which helps babies learn to feed themselves. It is designed to prevent choking, develop children's hand muscles and stimulate motor, visual and mouth co-ordination.

The Anti-colic Milk Bottle, also a patented design, prevents the swallowing of air and reduces the risk of colic.

The Food Grinder, meanwhile, helps grate fresh food into pieces and is a good tool to make purees for babies.

Cyrus Wong, senior sales and marketing manager of exhibitor Star HK Electronic, says the fair gives the company important exposure to industry buyers. 'They become more confident in us after meeting us year after year,' she says.

The company presents On The Go Snackers, a patented feeding bowl designed to encourage small children to enjoy their meals by introducing light and sound effects as they eat.

Another patented product, Musical Car Window Shade Mobile, provides good company for children travelling in a vehicle with its blinking light and soothing melodies.

Also on display is Theatrix, designed to help unleash creativity through drama and performance.


The fair features nearly 2,000 exhibitors hailing from 43 countries and regions, and it includes for the first time the Animal Kingdom Display Area that presents animal figures, hobby models and plush toys.

Highlights of the show, which starts today, include the Electronics and Remote Control Toys Zone that features cutting-edge e-gadgets and e-toys, and the World of Toys Pavilion, jointly organised with Spielwarenmesse eG, which offers a select range of quality products. Other zones include Educational Toys and Games, Outdoor and Sporting Items, Testing and Inspection and Certification Services, and Video Games.

Participants can keep abreast of the latest industry developments at the Hong Kong Toys Industry Conference, which features speakers from regulatory bodies in the European Union and the United States who will focus on the latest product safety directives of the toys industry. There are also seminars dealing with topics such as toy sourcing, green products and market trends.

'The event draws on Hong Kong's long and distinguished tradition of toy design and manufacturing,' says a spokesman for organiser Hong Kong Trade Development Council.

Local companies are stepping up efforts in complying with international safety standards, regulations and codes of practices, he adds.

They offer services in design, engineering, modelling and tooling, and have revved up investment in research and development.

Steven Lui, international account manager of exhibitor HABA Asia, a wooden products manufacturer, hopes to attract more mainland customers at the fair and introduce participants to the company's recently opened Asia contact office in Hong Kong.

Toys presented by the company include a series of animal-shaped blocks which children can stack together to create a colourful pyramid.

Another HABA product features wooden blocks, cohesive material and a film drum for children to construct movable structures and train themselves in basic physics. HABA is also offering clutching soft toys for infants.

Another exhibitor, Taiwanese research and development company Weplay, is taking part in the show for the 11th year and being featured in the Brand Name Gallery for the second time.

Among the company's products on display are the taiqi ball - suitable for anyone aged four or above - which improves the player's agility and hand-eye co-ordination, and the wavy tactile path, which is a curvy, circular board that enables children walking on it to enhance their muscle development and tactile stimulation.



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Cutting-edge designs on show

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