Coach puts a spin on style with Mini Coopers for launch of new shop

PUBLISHED : Tuesday, 17 January, 2012, 12:00am
UPDATED : Tuesday, 17 January, 2012, 12:00am


To celebrate the opening of its new flagship store in Tsim Sha Tsui, American fashion brand Coach not only featured a bevy of models but also a hired fleet of flashy Coach-themed Mini Coopers.

The brand hosted two events on Friday - an afternoon press conference to showcase its new collection at the Whisk restaurant in The Mira hotel, and a soir?e at the 4,008 sq ft shop nearby on Nathan Road.

Celebrities including singer-actor Richie Jen Hsien-chi, television actor Bosco Wong Chung-chak and model-actress Janice Man Wing-shan lent their star power to both events.

Instead of the usual limousines, the A-listers arrived in the cute Mini cars - and Jen even pulled up at the evening engagement behind the wheel.

At the soir?e, a video produced by local photographer Wing Shya was shown, while British electronic cellists, percussionists and DJ Stef:funn provided live entertainment.

Actress Man, however, who showed up in an all-black ensemble, was more interested in queueing up at the photo booth for a party snapshot.