Unimpressed by the cookie-cutter wedding photography chosen by many couples, designer-photographer Sunny Lau Kar-fai decided to use his love of pop art to create alternative keepsakes for newlyweds.
'I didn't understand why so many couples had their wedding photos taken at Murray House in Stanley or the Legislative Council building, but figured out later that they were templates offered by photography agencies,' he says.
To inject new life into a tired industry, in December, the Andy Warhol fan launched Pop Art Wedding, which creates one-of-a-kind pictures that reflect the history of a couple as they commit to each other.
The betrothed fill out a questionnaire and meet the designers before hitting the studio for a four-hour photoshoot. The first draft of pictures will be ready in about a month and the couple are free to make slight changes.
Lau says his goal is to create wedding pictures that can be hung like artworks in the home, 'instead of shoved under the bed or put in storage because the couple are too embarrassed'.
'Wedding pictures should be placed somewhere they can be seen,' he says. 'They serve as the best reminder of a couple's marriage, promises and the moments they have spent together.'
Pop Art Wedding's HK$25,000 package includes 21 pieces of key art - 20 compiled in an album and one printed on a large canvas - plus a video edited from footage supplied by the couple. Two outfits, make-up and styling are also included. For more information, visit www.popartwedding. com or call 3590 3168.