Some seek enlightenment in temples and monasteries; others turn to ancient writings or find answers in religion. But American social scientist Dr Jeffery Martin has a different approach: probing the brain.
Martin is on a quest to find out how enlightened minds work and whether a certain 'button' in the brain can be pressed that would unlock inner peace.
'[It's] like a flip of a switch,' he says, likening inner transformation - which he calls 'non-symbolic consciousness' - to filling a void.
'Do you feel complete? There's a hole in them they're trying to fill. There's discontent, a list of goals, love [and so on],' he said. '[With enlightenment], that hole is filled. It's the end of seeking.'
The concept is known by many other names: satori for Japanese Buddhists, non-dual awareness for Eastern philosophers or even 'the peace of God, which passeth all understanding' for Christians.
But Martin, who holds numerous master's degrees and is now a graduate student of psychology at Harvard University, wants to move beyond religion and bring about enlightenment for the masses using scientific methods.