The more connected among you will know that next week is Social Media Week in several cities around the globe, including Hong Kong. Online entrepreneur Cedric Delzenne has prepared a panel discussion to help fashion designers, bloggers and fashion lovers get the most from social media.
Delzenne is the founder of ShopdesCreateurs.com, an online sales and marketing agency representing emerging designers and brands from around the world.
'The fashion industry is experiencing a revolution thanks to social media,' he says. 'The internet has become a prime media for the industry, particularly emerging designers and small brands. But unlike larger companies, they typically lack the knowledge and in-house resources to craft and sustain an online strategy for the complex ecosystem behind social media.'
He says emerging designers, like most entrepreneurs, are rich in ideas and dedication but poor in cash.
'Social media is a gift, potentially offering an unmatched reach, a way to connect with an engaged audience on a global scale - for free or limited costs,' Delzenne says.
He hopes to give small players some pointers on Thursday at the session titled 'Social Media and Emerging Fashion Designers: Is It Worth My Time?' .