• Fri
  • Sep 19, 2014
  • Updated: 6:31am

Sportswear brand's latest range leaves quartet of fashion-loving stars feeling blue - and creative

PUBLISHED : Wednesday, 15 February, 2012, 12:00am
UPDATED : Wednesday, 15 February, 2012, 12:00am

The devil was in the detail when fashion gurus at the launch of the latest Adidas Originals Blue collection adopted different mediums to express their taste in fashion.

The sports brand roped in stand-up-comedian-cum-DJ Jan Lamb Hoi-fung, travel show host Helen To Yu-fung, and Canto-pop singers Chow Pak-ho and Ellen Loo Hoi-tung for Monday's event at its Kingston Street store in Causeway Bay.

The four stars were asked to illustrate their take on the theme 'detail' in the medium of their choice.

Lamb teamed up with sand painting artist Hoi Chiu to create a picture featuring Adidas' trefoil logo. Chow and To each created videos to show the details they treasured in their everyday lives, while Lo channelled her feelings through photography.

The artist shared a few tips on painting with sand, saying: 'It's very unpredictable, so you can't stick to a plan. You have to live the moment when you paint with these delicate particles.'

Lamb joked that Hoi Chiu didn't really need his participation in the sand painting, but if he had a pen it would be a piece of cake.

'Seriously, I drew the [Adidas] logo all the time when I was little because I couldn't afford the brand. So I painted the logos with a marker pen on all my clothes. I can even draw them blindfolded,' Lamb said, laughing. That's one way to attain perfection.

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