By offering 'golf and more', Mission Hills Group has succeeded in growing from a golf club into an international brand that is renowned for its hospitality facilities and services. 'Mission Hills is a fully integrated resort destination, and the experience we offer is complete. We are able to cater to guests who are as young as three months, to as old as 80,' says chairman and CEO Ken Chu.
To date, Mission Hills has over 12,000 staff for its golf complex across Shenzhen and Dongguan - the world's largest - and another 3,000 at its golf resort in Haikou, the capital of Hainan.
Opened last year, the Haikou resort includes a five-star hotel with 518 rooms and suites, about 170 mineral-rich hot and cold natural spring pools, and a 20,000-square-metre spa, among many other top-end facilities.
What's more, Mission Hills has partnered with Hong Kong's Lan Kwai Fong Group to build an entertainment hub boasting 240,000sqm of shopping, entertainment, culture and dining attractions.
'I am also working with the Marriott [International] Group to bring their Ritz-Carlton and Renaissance brands to Haikou,' says Chu. 'And there will be much more coming to Mission Hills in the coming year.'
To cope with the enormity of this expansion, the group plans to hire 8,000 more people within the coming two years.